Certification
Sales leaders who can run it themselves.
Learn to coach on what the customer says, not on what the seller reports back.
Three levels.
- 01Practitioner
For sellers. Optional.
- 02Certified Sales Leader
For leaders. For internal use within your own team.
- 03Certified Partner
For coaches. Delivery to your own clients.
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The Sales Leader program.
- 01Day 1
The Value Cycle, practiced on your own calls.
- 02Day 2
Reading Reviews and Dossiers, and building a coaching conversation on them.
- 03Six weeks of practice
Coaching within your own team, with two intervision sessions.
- 04Assessment
On a real coaching conversation.
- 05Recertification
Annually, tied to the license.
A Sales Leader may use it internally, not sell it. Anyone who wants to become a coach takes the partner route.