Skip to content

New: read the case. A decision score from 14 to 32.

Read
SALES COACH INTERNATIONAL

Coach on what the customer decides.

Sales Coach International brings sales coaches, a proven method and a platform together. For teams that want to sell better, and for coaches who want to keep guiding their clients.

IN TWO MINUTES

How we work

The method, the platform and the coaching, explained in two minutes.

What makes us different

The method.

The Value Cycle: six phases every customer goes through on the way to a decision.

How the method works

The instrument.

DecisionFlow turns every sales conversation into a coaching moment, with the customer's own words as evidence.

See DecisionFlow

The people.

Certified coaches and sales leaders who work with the same method.

Find a coach
Try it yourself

Where did this conversation turn?

Six lines from a quarterly review. Click the line where the deal got stuck.

THE PROOF / THE RATE CONVERSATION
"My first reaction was that you did not get me. Your rate is too high, something has to come off."

The seller defended nothing. He asked two things: compared to what, and what goes in if something comes off? That turned the customer's calculation into a choice he had to justify himself. Yes stayed yes, and the customer returned with a counter-offer and a follow-up meeting.

One account manager had every real conversation scored for six months. His decision score went from 14 to 32.

Read the full case
FOR SALES COACHES

You're the coach. You stay the coach.

You sell hours and single days, and your value stops when the training ends. As a Sales Coach Partner you get a method, a platform and a brand to keep guiding your clients.

  • Your clients stay yours.
  • You set your own rate.
  • DecisionFlow is your instrument, not your replacement.

Sales coaching across the Netherlands

The first Sales Coach Partners are being trained.

Ben Zandvliet
Ben Zandvliet.
Founder of the Value Cycle
ABOUT BEN

Sales Coach International was founded by Ben Zandvliet: twenty years in B2B sales, trainer and coach, creator of the Value Cycle and author of Stop Selling.

About Ben

Everyone measures performance. We measure the decision.

Book a conversation scan