The method.
The Value Cycle: six phases every customer goes through on the way to a decision.
How the method works
Sales Coach International brings sales coaches, a proven method and a platform together. For teams that want to sell better, and for coaches who want to keep guiding their clients.
The method, the platform and the coaching, explained in two minutes.
Conversation scan, training on your own conversations, then a coaching program with DecisionFlow.
For teamsAs a Certified Sales Leader you use the Value Cycle and DecisionFlow for your own team.
CertificationAs a Sales Coach Partner you get a method, a platform and a brand.
Become a partnerThe Value Cycle: six phases every customer goes through on the way to a decision.
How the method worksDecisionFlow turns every sales conversation into a coaching moment, with the customer's own words as evidence.
See DecisionFlowCertified coaches and sales leaders who work with the same method.
Find a coachSix lines from a quarterly review. Click the line where the deal got stuck.
"My first reaction was that you did not get me. Your rate is too high, something has to come off."
The seller defended nothing. He asked two things: compared to what, and what goes in if something comes off? That turned the customer's calculation into a choice he had to justify himself. Yes stayed yes, and the customer returned with a counter-offer and a follow-up meeting.
One account manager had every real conversation scored for six months. His decision score went from 14 to 32.
Read the full caseYou sell hours and single days, and your value stops when the training ends. As a Sales Coach Partner you get a method, a platform and a brand to keep guiding your clients.
The first Sales Coach Partners are being trained.

Sales Coach International was founded by Ben Zandvliet: twenty years in B2B sales, trainer and coach, creator of the Value Cycle and author of Stop Selling.
About Ben