Usage statement Waardecyclus and Besluitflow.
14 October 2026. The Dutch version is leading.
The Waardecyclus and Besluitflow were developed by Ben Zandvliet and are owned by Growbility B.V. This statement explains what you may do with them, what not, and how to ask for permission.
Ownership
The Waardecyclus and Besluitflow were developed by Ben Zandvliet. All intellectual property rights belong to Growbility B.V., Noordewierweg 156, 3812 DP Amersfoort, the Netherlands. This covers the names, the model, the elaboration of the method and all related materials.
What is registered
- Trademarks. The names Waardecyclus and Besluitflow are registered trademarks at the Benelux Office for Intellectual Property (BOIP).
- Design. The image of the Waardecyclus, with its rings, segments and core, is a registered design at BOIP.
- Copyright. Copyright applies to the texts, images, structure, terminology, exercises, readers, presentations and software.
- Date. The material has been dated through an i-DEPOT at BOIP.
What is allowed
Without permission you may:
- use the Waardecyclus for your own development and to improve your own conversations;
- use the model internally within your own organisation, without selling it or offering it as a service;
- write, speak or post about the Waardecyclus to inform or inspire others, with credit to the source;
- link to salescoachnederland.nl.
Not allowed without written permission
- Using the names Waardecyclus or Besluitflow, or the model, commercially in training, coaching, consulting or keynotes.
- Copying, distributing, translating or adapting the model, readers, exercises or other material.
- Building the model or the method into software, apps or AI applications.
- Bringing a model to market that resembles the Waardecyclus in appearance or structure so closely that confusion arises.
- Registering or using trademarks, trade names, domain names or social media accounts confusingly similar to Waardecyclus or Besluitflow.
- Presenting yourself as a certified Waardecyclus trainer or partner without a valid certificate or licence.
Credit
If you use the Waardecyclus in an article, post or presentation, state:
The Waardecyclus was developed by Ben Zandvliet. © Growbility B.V. More at salescoachnederland.nl.
Licence and certification
Want to use the Waardecyclus or Besluitflow commercially? That is possible through a licence or the certification of Sales Coach Nederland. Certified trainers and partners work under a written licence from Growbility B.V. Request a licence via hallo@benzandvliet.nl.
Enforcement
Growbility B.V. acts against use that conflicts with this statement. That can be a request to adjust, a formal notice, or a claim for cessation and damages. Permission given earlier can be withdrawn if the use no longer meets the conditions.
Growbility B.V. may change this statement. The version on salescoachnederland.nl is leading.