DecisionFlow Review. The coaching conversation on paper.
After every conversation the seller gets a Review that reads like a good coaching conversation: first what was strong, then where the customer's decision got stuck.
A key person leaves. The process improved.
- Renewal doubt acknowledgedGreen
- Cost of not renewing in eurosHingeOrange
- Why this approachOrange
- Why before summerRed
The structure, in this order.
- 01What was strong
We start with what worked, quote included.
- 02The lens
Worth solving, worth choosing, worth acting now: where did the customer stand?
- 03The scorecard
The decision score out of 60, spread across six stages.
- 04The lights
One light per issue, always with a label.
- 05Three observations
With literal quotes from the conversation.
- 06Three hinges
With the sentence that would have turned it.
- 07Recommendations
What to do differently in the next conversation.
- 08The maths
What it costs the customer if nothing changes.
- 09Four check questions
To check whether the lesson landed.
Where did this conversation turn?
Six lines from a quarterly review. Click the line where the deal got stuck.
One question left? Ask it here.
Leave your details with your question. Ben replies personally within one working day. No newsletter, no obligations.
We only use your details to answer your question, and we do not keep them longer than needed.